This email is intended to help you make better use of your Bing Ads campaign. I know you’ve already gotten $250+ in Bing Advertising coupons by now so I hope to help you get more results from your ads. This boils down to three key aspect (1) Your ad landing page (2) your ad click through rate (3) your keywords cost per click.
I think these are the #1 tip for each of these three aspect. I’m learning alongside all of you; I hope the following three emails will share more on each of these three elements to your ad’s success. I’ll try to get a few experts to speak their mind on it too.
(1) Your Ad landing page: Keep it simple! Make your landing page focused with a specific call to action and keep clutter away. I find what works is highlighting only THREE key benefits so to direct the focus on your CTA. Here are some tested landing page templates you can use.
(2) Your ad click through rate: Use your keyword early in your ad. This will bold your ad message on user searches. It means you typically have higher relevancy (higher position on Bing Ads) as well. This is a sure and easy way to improve your click through rate. See if you can integrate portions of your keywords at the end of the ad too.
For example, if my main keyword was “SEO Services Vancouver”, I would set my ad title as “SEO services Vancouver free advice” and my ad message might be “Get professional help with SEO in Vancouver. Affordable, results orientated SEO Services Vancouver BC”.
Note that I keep my keyword usage high with emphasis on the start and end (this will be bold the start and end of your ad). This ideally should mean better ad relevancy and better attention to viewers. I also try to keep my ad specific and conveying the benefit we provide (which is free advice in this instance.)
(3) Your keywords cost per click: Finally, picking the right keyword is critical to your ROI. You can however control your CPC bid and reduce your cost. By improving your click through rate and ad relevancy you can get higher ad position and a lower cost per click. As a general rule bid only for first page listing and then increase your bid for campaigns with good click through rate (and conversions).
Bonus – As some of you know I’ve been doing SEO for over 5 years and recently gotten involved with PPC. SEO and SEM/PPC are very effective together. I’d like to give you a free copy of SEO Ultimate 2015 to get you started with SEO (I recently finished the updated version) which is a $17 value, completely free! It will be attached in the next email.
Thanks again for reading what I have to say. I’d like to hear from you if you have any questions or feedback regarding today’s email. As I am typically very busy, I only send one email bi-weekly on Tuesdays or Thursdays though when I do, I appreciate hearing feedback and helping where I can so send me an email!
Ps. Have a nice Tuesday 🙂 Also, here’s a funny thought by Warren Buffet, “Wall Street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway.”