Monthly Archives: March 2015

Get better RESULTs with your Bing Ads campaign

This email is intended to help you make better use of your Bing Ads campaign. I know you’ve already gotten $250+ in Bing Advertising coupons by now so I hope to help you get more results from your ads. This boils down to three key aspect (1) Your ad landing page (2) your ad click through rate (3) your keywords cost per click.

I think these are the #1 tip for each of these three aspect. I’m learning alongside all of you; I hope the following three emails will share more on each of these three elements to your ad’s success. I’ll try to get a few experts to speak their mind on it too.

(1) Your Ad landing page: Keep it simple! Make your landing page focused with a specific call to action and keep clutter away. I find what works is highlighting only THREE key benefits so to direct the focus on your CTA. Here are some tested landing page templates you can use.

(2) Your ad click through rate: Use your keyword early in your ad. This will bold your ad message on user searches. It means you typically have higher relevancy (higher position on Bing Ads) as well. This is a sure and easy way to improve your click through rate. See if you can integrate portions of your keywords at the end of the ad too.

For example, if my main keyword was “SEO Services Vancouver”, I would set my ad title as “SEO services Vancouver free advice” and my ad message might be “Get professional help with SEO in Vancouver. Affordable, results orientated SEO Services Vancouver BC”.

Note that I keep my keyword usage high with emphasis on the start and end (this will be bold the start and end of your ad). This ideally should mean better ad relevancy and better attention to viewers. I also try to keep my ad specific and conveying the benefit we provide (which is free advice in this instance.)

(3) Your keywords cost per click: Finally, picking the right keyword is critical to your ROI. You can however control your CPC bid and reduce your cost. By improving your click through rate and ad relevancy you can get higher ad position and a lower cost per click. As a general rule bid only for first page listing and then increase your bid for campaigns with good click through rate (and conversions).

Here’s a tool I would recommend to help you with keyword for PPC.

Bonus – As some of you know I’ve been doing SEO for over 5 years and recently gotten involved with PPC. SEO and SEM/PPC are very effective together. I’d like to give you a free copy of SEO Ultimate 2015 to get you started with SEO (I recently finished the updated version) which is a $17 value, completely free! It will be attached in the next email.

Thanks again for reading what I have to say. I’d like to hear from you if you have any questions or feedback regarding today’s email. As I am typically very busy, I only send one email bi-weekly on Tuesdays or Thursdays though when I do, I appreciate hearing feedback and helping where I can so send me an email!

Best regards,

Benjamin
SEOtProsperity/IMInfoHub.com

Ps. Have a nice Tuesday 🙂 Also, here’s a funny thought by Warren Buffet, “Wall Street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway.”

More profits – 3 simple tips for unbelievable conversion

I’m following up on our earlier email where I highlighted three aspects on how to nail better results, clicks, and profits with your Bing Ads campaign. If you missed out you can find it here: http://www.iminfohub.com/email/3-bingresults

You’ll find simple but effective guidelines on how to improve your ads and get more from your $200 of free Bing Ads. These are tips you can get apply immediately for better results with minimal changes.

In today’s email, I’d like to touch more about improving your landing page. This is critical to turn traffic into actual leads -> customers -> profits.

  • It applies whether you’re a small business owner looking to get more leads
  • It applies whether you’re an affiliate marketer hoping to make money online consistently (and maybe passively?)
  • It applies if you’re a webmaster wanting a bigger blog following.
  • It applies whether you’re trying to do eCommerce successfully.
  • It applies if you’re a offline consultant looking to gain more business.

In this value based email, I’m going to share with you two (2) KEY tips to improve your ad landing page conversions and send you three (3) examples you can copy successfully.

 

Two important tips to improve LP conversions:

Here are two important tips that you can do RIGHT now to improve your LP conversions and get more profits from your ads. (without over complicating things) Simple & effective techniques that work!

  • Highlight your value – Let’s face it, who actually reads through the whole page online? Your audience will likely browse through your page scouting for information they want! They will mentally calculate if the page is worth their time. This is your opportunity to understand what your audience is looking for and provide the value they want, keep it to the point.

As Hubspot puts it, “Use clear headers and sub-headers, use easy-to-scan bullet points to explain what they’ll get from the offer, emphasize key points using bolded text or italics, and keep things as brief as possible.”

 

  • Color your page – It’s not about coloring in our out of the lines but the colors you use. Use contrasting color to make your CTA button stand out! This will get you more of the results you want.

It also helps to clearly format so readers can easily identify the information they want such as using jot notes, bolded text, headers, and especially pictures. You may already notice the two points are relevant TOGHETER.

There you have it, two simple points for you to implement right now for better landing page conversions and resulting in better ROI (typically). There are of course more improvements that can be made but I suggest you avoid overwhelming yourself and focus on the proven keys that works like these.

 

Three successful landing pages:

Success mimics success, take these proven landing pages as ideas or templates for your successful landing page.

(1) Wistia

Example – Simple is good. A quick call to action highlighting the key benefit. You can easily make one of these in any HTML editor like

(2) Counter Landing Page

Template – For something time-sensitive this might be a useful and simple template that works.

(3) WebDam

Example – Color complementing with a stand-out “Submit” button gets WebDam some excellent results with their landing page. Consider implementing a page like this when you want to fashionably present some key information. This is a good example to consider when building your landing page.

 

BONUS – Download and use this landing page that balances simplicity with elegance. Maybe replace the social buttons with an email capture form?

http://startbootstrap.com/template-overviews/landing-page/

If you prefer to design your own landing page uniquely without the technical hassle, I recommend checking out a tool like InstaBuilder 2.0

Thanks again for your time and attention. I appreciate the opportunity to help you get better results and more profits with your Bing Ads campaign (Hope you enjoyed the $200 Bing Ads coupon – If you have any difficulties getting it, do send me an email!).

Until next time,

 

Benjamin Ng

IMInfoHub.com/SEOtProsperity.com

PS. Here’s another quote from Thomas Edison, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time”